Stamford Tyres Corporation Limited, a global tyre and sports wheel specialist, has launched the new Falken Ziex ZE912 radial across its Asia-Pacific distribution network. Working in partnership with Sumitomo Rubber Industries the Japanese designer and manufacturer of Falken and Dunlop tyres – Stamford Tyres will market the ZE912 tyre to owners of passenger cars, wagons and minivans.

Mr. Wee Kok Wah, President of Stamford Tyres said, "The ZE912 will become the core product of the Falken range that we sell. It sits in the middle of the Falken range between its top UHP (FK452) and its entry level line (ZE322, ZE522). The ZE912 is a high performance tyres with broad market appeal with sizes that can fit at least 80% of the cars and MPVs now used on Asian roads. This means if a driver pulls up at one of our retail or dealer outlets, we will have a ZE912 tyre that will be just right for his car."

Mr. Wee added, "Though the ZE912 comes in a huge range of sizes – 66 in all – it actually replaces two earlier Falken ranges. So the ZE912 is more efficient for Stamford Tyres' logistics system to handle – we can now serve our customers with one range of tyres instead of two. I see the ZE912 helping to boost our Falken sales across the region."

The Falken ZE912 is a new asymmetric tyre and offers high speed response and ride comfort for passenger cars, wagons and minivans. It has a unique tread pattern which gives drivers a balanced performance – 53% of the tread is optimized for dry drip and cornering, while 47W is designed for handling in the wet. The tread pattern has a combination of grooves, sipes and tie bars along with a new high-wear silica compound that improves wet weather handling.

For more information, visit your nearest Stamford Tyres outlet or dealer, or visit www.stamfordtyres.com.