Stamford Tyres Malaysia, the exclusive distributor of Falken tyres in Malaysia, held a series of Falken Ziex ZE310R Ecorun（ or for short, the ZE310R） virtual launches for its authorised dealers and potential customers.
For the convenience and benefit of the participants, the company scheduled the launch from 4th November till 1st December 2021 with different dates and time slots. Hosted by Assistant Manager of Purchasing & Marketing, Chye Chew Yong, the main highlight of the virtual event was the product introduction presented by Tyre Specialist Moo Chee Fong.
“The ZE310R is a ‘baby’version of FK510, which implies its origins. Designed for drivers of premium vehicles looking for excellent grip and outstanding performance, the Azenis FK510 is Falken’s flagship Ultra-high performance (UHP) tyre catering for the premium market segment. The creation of the ZE310R satisfies the increasing need for performance-oriented and price-sensitive consumers due to the impact of Covid-19,” said Moo.
Targeted at the middle and upper-middle market segment, Moo pointed out that the ZE310R leverages FK510’s technologies. These new elements include 4D Nano design technology that enables Sumitomo Rubber’s engineers to develop a softer rubber compound for the ZE310R suitable for both Malaysian weather and its road conditions. The new multi-functionality SBR (Styrene Butadiene Rubber) has an increased layer of silica distribution as well as bonding points between the silica and the polymer. There is also a restraint on unnecessary heat generation of the tyre, which provides a strong grip on wet and dry roads, better traction and mileage, as well as other benefits.
The event was spiced up by the Spin & Win via Bingo spin conducted by Norma Ng from Marketing Division. The number of bingo spins that a dealer is entitled to will be based on the tyre quantity the customer has ordered. For example, a minimum of 4 tyres units gives the purchaser 1 spin.
The bingo spin grand prizes included additional discounts for the consumer’s tyre purchase, plus free 17-inch or 18-inch tyres and free spins. There were also other prizes to grab, such as a towel, T-shirts, a cap, a paper folder, a recycling bag, a hand fan, an umbrella and a luggage strap.
Equally exciting was a special promotion price that last for 1 day for all virtual launch participants when they placed their order for the new ZE310R and a virtual launch premium gift box.
Also present were Stamford Tyres Malaysia Chief Executive Officer Conson Sia, Sumitomo Rubber Asia (Tyre) Pte Ltd Assistance Manager KC Lee and Technical Support Executive Kelvin Goh.